Gareth Scourfield – Fashion editor @ Esquire "I like the brand, especially the modern collection which I think is very directional. Esquire have already covered Puffa, but maybe I can do something on the SS/05 collection in Mar/Apr 05." Ollie Arnold – Fashion Editor @ FHM "From what I have seen already, I am very much looking forward to viewing the new collection next year." Tom Stubbs – Fashion Editor @ Maxim "I really like it. Everyone loves re-invention. The leather designs are a great move." Luke Day – Fashion Director @ Attitude "I love brands that have heritage and history. I really like the leather gilets and the black reversible jackets. Although individuals are aware of Puffa jackets and the style, they are unaware that Puffa is a brand."